About Us


Members of the senior executive team have been in the survey research business for over 20 years. Our staff is made up of highly qualified programmers, analysts and probability sample experts. We employ a fully staffed call center of over 65 in-bound and outbound interviewing / recruiting stations. Probit recruits and maintains one of Canada’s only probability based, mix-mode, full-coverage panel of Canadians (over 90 thousand recruited). Probit Inc. is an operating subsidiary of EKOS Research Associates Inc. and is located in Ottawa, ON. Probit’s executives are members in good standing of the Canadian Research Insights Council (CRIC) and the American Association for Public Opinion Research (AAPOR).