Who We Serve


Probit is a full-service market research firm.  Our key clients are:

Research Suppliers

Probit is proud to partner with most of the leading market research firms in Canada, working with them from the proposal stage, right through field, to the analysis and reporting period.


Probit works with over half a dozen Canadian Universities.  We are well versed in all aspects of university ethical approval processes and count our selves as a trusted source of reliable, affordable, and defensible survey data for academics.


Probit works with the Government of Canada (core department, agencies, and arms-length organizations), select provincial government and municipal governments in most provinces.

Public Relations

Probit supports some of the leading Public Relations firms in service to their clients, providing key lines of evidence that adds overall value to their end-clients.


Probit works with numerous associations in Canada, lending support from anything from custom client-supplied sampled surveys, general public incidence checks with our probability sample techniques or web-mounted survey exercises.


Through our key clients Probit works in gauging advertising awareness, impacts and market share.  With our powerful data collection platform we are able to display all manner of advertising, in both qualitative and quantitative settings.  We offer both pre and post campaign methodologies.


Probit works with media outlets (Radio, TV and Print), providing affordable general public and market specific methodologies that adhere to rigorous media reporting standards.