April 2015 Newsletter


April 2015, Issue: 7

April 2015 edition of the Probit newsletter

Dear member of the Probit research panel:

While we continue to develop and carry out new studies, we would also like to share some of our recent results with you – our panel. As always, be on the lookout for survey invitations in the weeks ahead. Your invaluable input is necessary and greatly appreciated.

Your Views

Over the last couple of months you — our panel — have answered some brief surveys related to the health care system.

We asked panel members across Canada, “Which of the following aspects of health care is of greatest importance to you?” The most common responses were: “Quality of health care services” (42.8 per cent) and “Equal access to health care for all Canadians” (37.7 per cent).

Important Aspects of Health Care

When looking at what should be the most important principle in improving the health care system, your top two responses were “Improving the overall health of the population” (29.9 per cent) and “Improving value for money in the health care system” (28.5 per cent).

Improving the Health Care System

We also went out to all of our Quebec panelists earlier this year and asked them, “Has the quality of health care over the past two years improved, deteriorated, or stayed the same?” Nearly half (48 per cent) of respondents said it has stayed the same, while almost four in 10 (38.2 per cent) feel the quality of health care has deteriorated over the past two years.

Quality of Health Care

In the News

A few of the surveys you have participated in since the new year have been published in the news as well: CBC’s current affairs show Marketplace used results from two Probit polls in their episodes, one on ambulance fees  and another on orange juice.

Another survey you participated in earlier this year on Arctic security has just recently been in the news. You can check out an article here and if you’re interested you can find the entire report on the Walter & Duncan Gordon Foundation’s website.

Panel Member Portal, Improvements and Updates

We encourage you to visit the Panel Member Sign In section of www.probit.ca, where you will have the chance to update your panel profile and participate in any new Probit surveys as they become available. First time user? Click on the link provided in the member portal and select a password. For any other inquiries related to panel membership please send us an email at [email protected]

We also invite you to check out the results of some of our other projects at www.ekospolitics.com

Congratulations to our Prize Winners!

We would like to offer our congratulations to the winners of our most recent draws, all of whom won cash prizes by taking part in our surveys.

  • E. W. ON, $500 cash
  • C. D. BC, $500 cash

Probit: What We Do

The key principle of Probit‘s methodology that distinguishes our panel from others is that the Probit research panel is probability-based. This allows us to accurately project survey data to the total Canadian population versus non-probability opt-in online panels. For more on this subject, please click here.

A Friendly Reminder

In order to ensure our survey invitations reach your inbox please add us to your address book. Click here to view instructions on how to white list emails for several popular Internet Service Providers and email companies.

Keep your profile up to date! This will ensure you receive invitations to surveys that are most relevant to you. You can update your profile at anytime, by visiting us at probit.ca or call us at 1.855.288.4932.


Do you have a question about surveys or research? Or, do you have an idea for future articles and/or topics? We’d love to hear from you. Submit your questions/ideas to [email protected]

Thank you for your participation; your continued input is essential towards improving Probit and presenting survey results.

Copyright © 2015 Probit, Inc. Part of EKOS Research Associates