August 2015 Newsletter


August 2015, Issue: 8

August 2015 edition of the Probit newsletter

Dear member of the Probit research panel:

2015 has been an exciting year for Probit so far and the rest of the year promises to be only more so! While we continue to develop and carry out new studies, we would also like to share some of our recent results with you – our panel. As always, be on the lookout for survey invitations in the weeks ahead. Your invaluable input is necessary and deeply appreciated.

Your Views

In anticipation of the upcoming election campaign season we asked you, our panel, about the leaders’ debates. When we asked how closely you had been following the news surrounding the debates, we saw that a good majority (73 per cent) were indeed following the news, with 16 per cent following very closely. Perhaps not so surprising then, just over 60 per cent of you also agreed the leaders’ debates are important to our democratic process. It is likely with the tight race that polls are showing these debates will be closely scrutinized by all Canadians, regardless of party preference.

The Leaders' debate
Importance of Leaders' debate

We asked you what you thought would be the most important issue facing the country in the coming federal election. The most popular were issues related to the economy (22.1 per cent), followed by issues relating to inequality (18.7 per cent) and issues related to the environment (18.6 per cent). In contrast, most are not likely to consider issues related to national security and terrorism (4.8 per cent), crime and justice (1.7 per cent), or fiscal issues (7.9 per cent) to be the most important election issues.

Important issue for the next federal election

The upcoming federal election will surely continue to grab headlines and we encourage you to check out the results of some of our other projects, as they relate to the election, at 

Congratulations to our Prize Winners!

We would like to offer our congratulations to the winners of our most recent draws, all of whom won cash prizes by taking part in our surveys.

  • V. H. – $250 cash
  • J. B. – $250 cash
  • N. C-M. – $250 cash
  • L. D. – $300 cash

Probit: What We Do

The key principle of Probit‘s methodology that distinguishes our panel from others is that the Probit research panel is probability-based. This allows us to accurately project survey data to the total Canadian population versus non-probability opt-in online panels. For more on this subject, please click here.

A Friendly Reminder

In order to ensure our survey invitations reach your inbox please add us to your address book. Click here to view instructions on how to white list emails for several popular Internet Service Providers and email clients.

Keep your profile up to date! This will ensure you receive invitations to surveys that are most relevant to you. You can update your profile at anytime, by visiting us at or call us at 1.855.288.4932.


Do you have a question about surveys or research? Or, do you have an idea for future articles and/or topics? We’d love to hear from you. Submit your questions/ideas to [email protected]

Thank you for your participation; your continued input is essential towards improving Probit and presenting survey results.

Copyright © 2015 Probit, Inc. Part of EKOS Research Associates