December 2016 Newsletter


December 2016, Issue: 13

December 2016 edition of the Probit newsletter

Dear member of the Probit research panel:

As 2017 draws near, we would like to share some of the results we recently collected with you — our panel. Recent survey questions examined Canada’s outlook on the future of our electoral system here at home, as well as on the likely impact of Donald Trump’s victory in the U.S. presidential election.

Your views

During the 2015 Canadian federal election, the Liberal government promised electoral reform to better reflect voters’ wishes. When asked in a survey conducted this October, half of our panel members answered electoral reform was needed, while more than a third felt the current system is sound.

Electoral Reform Chart

Panel members were then asked to rank the democratic benefit of our current “first past the post” electoral system along with two alternatives — proportional representation and preferential or ranked ballot voting — from best to worst. The results below are divided by those who were given a brief introduction to each system and those who received detailed background on each.

Preferred Form of Electoral Reform Chart

Future discussion about possible electoral reform will almost certainly include potential changes to the means through which we cast our ballot, from the traditional brick and mortar polling station to elections administered online. When asked this October, half of our panel expressed a strong willingness to vote online if given the option, contributing to a growing trend EKOS has seen in recent years.

Popularity of Online Voting Chart

In the wake of the U.S. presidential election outcome this November, EKOS conducted a national survey using HD-IVR (High Definition Interactive Voice Response) technology and asked the country to rate the impact of Donald Trump’s presidency on several areas.

Popularity of a Trump Presidency Chart

Be sure to follow us on social media at @ProbitInc on Twitter and like us on Facebook to find results of surveys you’ve participated in among other interesting content!

Congratulations to our Prize Winners!

We would like to offer our congratulations to the winners of our most recent draws, all of whom won cash prizes by taking part in our surveys.

  • C. M. – $250 cash
  • J. N. – $250 cash
  • K. E. – $250 cash
  • S. W. – $250 cash

Frequently Asked Questions

Below are questions asked frequently by panel members. We hope these will help answer many of the questions you may have!

Q: How do I Sign-in to access the Member Panel?
A: Please visit and under “Panel Member Sign In” click First time user? Click here. Following, please create a new password and re-enter the new password.

Q: I am unable to connect to a survey?
A: We suggest that you enter the URL (survey link) into the address bar of your browser, rather than into a search engine; given security requirements for the protection of survey data, our surveys will never appear in the search results produced.

Q: What are the incentives for completing surveys?
A: Incentives are regularly offered for the surveys we conduct, via lottery, or direct remuneration, in the form of cash or gift cards. Applicable incentives will be explicitly stated in our survey invitations.

Probit: What We Do

The key principle of Probit‘s methodology that distinguishes our panel from others is that the Probit research panel is probability-based. This allows us to accurately project survey data to the total Canadian population versus non-probability opt-in online panels. For more on this subject, please click here.

A Friendly Reminder

Please make sure to add us to your email whitelist to ensure you receive all of our survey invitations. Keep your profile up to date! This will ensure you receive invitations to surveys that are most relevant to you. You can update your profile at anytime by visiting or calling Probit at 1.855.288.4932.


Do you have a question about surveys or research? Send us an email at [email protected]

Thank you for your participation; your continued input is essential towards improving Probit and presenting survey results. Be sure to follow us on Twitter, Facebook and LinkedIn for more survey results!

Copyright © 2016 Probit, Inc. Part of EKOS Research Associates