December 2017 Newsletter


December 2017, Issue: 16

December 2017 edition of the Probit newsletter

Dear member of the Probit research panel:

As 2018 draws near, we would like to share some of our recent survey results regarding the shifting outlook on the economy and social class. These look at the economic outlook – both backward and forward – and where panel members locate themselves in the new class order.

Your views

In a recent poll, the vast majority of our newer panel members (83 per cent) think they have either stagnated financially or fallen behind over the past year (only 15 per cent have moved ahead). Using a five-year rearview mirror, things are not much better: 79 per cent think they either stagnated or fell behind. Looking to the future, the patterns are no more encouraging: 26 per cent think their financial situation will improve in the coming year, while 36 per cent think it will improve in five years.

Chart - Financial Situation over the last years
Chart - Financial Situation over the next years

In terms of class identification, 44 per cent of panel members consider themselves as middle class.

Chart - Self-Rated Social Class

Further to their impressions of changes in quality of life, when asked about how their overall quality of life compares to previous and future generations, only 16 per cent of panel members – a rather shocking finding – think the next generation will do better than the previous.

Chart - Changes in Quality of Life

Be sure to follow us on Twitter and like us on Facebook, and visit to find recent developments and industry trends.

Congratulations to our Prize Winners!

We would like to congratulate the winners of our most recent draws, all of whom won cash prizes by taking part in our surveys.

  • J. B. – $250 cash
  • C. W. – $250 cash
  • D. S-E. – $250 cash
  • M. D. – $250 cash
  • R. M. – $250 cash
  • P. P. – $250 cash
  • S. B. – $250 cash

Frequently Asked Questions

Below are questions asked frequently by panel members. We hope these will help answer many of the questions you may have!

Q: How do I Sign-in to access the Member Panel?
A: Please visit and under “Panel Member Sign In” click First time user? Click here. Following, please create a new password and re-enter the new password.

Q: I am unable to connect to a survey?
A: We suggest that you enter the URL (survey link) into the address bar of your browser, rather than into a search engine; given security requirements for the protection of survey data, our surveys will never appear in the search results produced.

Q: What are the incentives for completing surveys?
A: Incentives are regularly offered for the surveys we conduct, via lottery, or direct remuneration, in the form of cash or gift cards. Applicable incentives will be explicitly stated in our survey invitations.

Q: How can I update my personal information (i.e. mailing address, email address)
A:We have recently improved the Probit portal website, so that panel members can have more direct access to their accounts. This includes a feature to update your personal information including your mailing address and your email address. Please follow the steps below to update your personal information:

  • Visit and click on “Panel Member Sign In”
  • Enter your login credentials (if it’s your first time, click on “First time user? Click here” and fill out the necessary field. Use the same email address that is used when you receive survey invitations).
  • From there, you can update your personal information.

Probit: What We Do

The key principle of Probit‘s methodology that distinguishes our panel from others is that the Probit research panel is probability-based. This allows us to accurately project survey data to the total Canadian population versus non-probability opt-in online panels. For more on this subject, please click here.

A Friendly Reminder

Please make sure to add us to your email whitelist to ensure you receive all of our survey invitations. Keep your profile up to date! This will allow you to receive invitations to surveys that are most relevant to you. You can update your profile at anytime by visiting or calling Probit at 1.855.288.4932.


Do you have a question about surveys or research? Send us an email at [email protected]

Thank you for your participation; your continued input is essential towards improving Probit and presenting survey results. Be sure to follow us on Twitter, Facebook and LinkedIn for more survey results!

Copyright © 2017 Probit, Inc. Part of EKOS Research Associates