December 2018 Newsletter


December 2018, Issue: 20

December 2018 edition of the Probit newsletter

Dear member of the Probit research panel:

As 2019 draws near, we would like to share some of the recent survey results we collected on Canada’s outlook on personal finance, overall quality of life, and the economic union between Canada, the United States, and Mexico.

Your views

In keeping with the results of last year, newer panel members expressed a more optimistic outlook on the Canadian economy this year. In a recent poll, 25 per cent of newer contributors felt they had moved ahead financially over the last year, significantly more than half of the 39 per cent who felt they had fallen behind. This closely reflects the sentiment of the 39 per cent who felt they had fallen behind over the last five years, and as much as a third who felt they had moved ahead.

Chart - Mayoral Candidate Vote in Ottawa and Toronto

When asked about their future prospects, attitudes remained similarly positive. Twenty-six per cent of newer panel members felt their financial situation would improve over the next year, while 29 per cent predicted some improvement over the next five.

Chart - Mayoral Candidate Vote in Mississauga and Hamilton

Looking at overall quality of life, newer panel members felt it was about the same as the previous generation was 25 years ago. Thirty-eight per cent felt it was worse than the previous generation was 25 years ago, while 33 per cent felt that it was better. Looking to the future generation of 25 years from now, quality of life seems much bleaker. As much as 64 per cent felt it will be worse off 25 years from now, while only nine per cent felt the next generation will be better off.

Chart - Mayoral Candidate Vote in Brampton

Turning south, 48 per cent of our newer panel members agree Canada, the United States, and Mexico should have an economic union like the European Union, while only 39 per cent agree Canada and the United States should have one similar.

Chart - Mayoral Candidate Vote in Brampton

Congratulations to our Prize Winners!

We would like to congratulate the winners of our most recent draws, all of whom won cash prizes by taking part in our surveys.

  • P. C. – $250 cash
  • D. B. – $250 cash
  • R. K. – $250 cash
  • D. M. – $250 cash

Frequently Asked Questions

Below are questions asked frequently by panel members. We hope these will help answer many of the questions you may have!

Q: How do I Sign-in to access the Member Panel?
A: Please visit and under “Panel Member Sign In” click First time user? Click here. Following, please create a new password and re-enter the new password.

Q: I am unable to connect to a survey?
A: We suggest that you enter the URL (survey link) into the address bar of your browser, rather than into a search engine; given security requirements for the protection of survey data, our surveys will never appear in the search results produced.

Q: What are the incentives for completing surveys?
A: Incentives are regularly offered for the surveys we conduct, via lottery, or direct remuneration, in the form of cash or gift cards. Applicable incentives will be explicitly stated in our survey invitations.

Q: How can I update my personal information (i.e. mailing address, email address)
A:We have recently improved the Probit portal website, so that panel members can have more direct access to their accounts. This includes a feature to update your personal information including your mailing address and your email address. Please follow the steps below to update your personal information:

  • Visit and click on “Panel Member Sign In”
  • Enter your login credentials (if it’s your first time, click on “First time user? Click here” and fill out the necessary field. Use the same email address that is used when you receive survey invitations).
  • From there, you can update your personal information.

Probit: What We Do

The key principle of Probit‘s methodology that distinguishes our panel from others is that the Probit research panel is probability-based. This allows us to accurately project survey data to the total Canadian population versus non-probability opt-in online panels. For more on this subject, please click here.

A Friendly Reminder

Please make sure to add us to your email whitelist to ensure you receive all of our survey invitations. Keep your profile up to date! This will allow you to receive invitations to surveys that are most relevant to you. You can update your profile at anytime by visiting or calling Probit at 1.855.288.4932.


Do you have a question about surveys or research? Send us an email at [email protected]

Thank you for your participation; your continued input is essential towards improving Probit and presenting survey results. Be sure to follow us on Twitter, Facebook and LinkedIn for more survey results!

Copyright © 2018 Probit, Inc. Part of EKOS Research Associates