December 2019 Newsletter


December 2019, Issue: 24

December 2019 edition of the Probit newsletter

Dear member of the Probit research panel:

Following the 43rd Canadian federal election, we would like to share some of our recent survey results we collected about our panel members’ use of public opinion polls throughout the election campaign, the extent to which polls affect their final decision on Election Day, and their overall satisfaction with the results of this election. We also asked about level of trust in scientists by party support, age, and education. Here are the findings:

Your views

According to our recent poll, most of our panel members followed public opinion polls throughout the campaign with the plurality who said they followed them “a lot”.

Of those who followed public opinion polls “a lot” throughout the election campaign, almost half (49 per cent) are males. In contrast, of those who followed “very little”, more than a third (34 per cent) are females. Similarly, almost half (45 per cent) of university students followed “a lot”, while more than a third (35 per cent) of college students followed “very little”.

Chart - Throughout the election campaign, how closely did you follow public opinion polls?

Next, when asked to what extent public opinion polls affected our panel members’ final decision on Election Day, a large majority (94 per cent) of Conservative voters said they were affected “very little”, while less than a sixth (14 per cent) of Liberal voters said they were affected to a “large extent”. This closely reflects the sentiment of voters by age, where a large majority (90 per cent) of those over the age of 65 said they were affected “very little”, while less than a sixth (12 per cent) of those under the age of 35 said they were affected to a “large extent”.

Chart - To what extent did public opinion polls affect your final decision on Election Day?

Lastly, when asked about overall satisfaction with the results to this election by region and age, more than two-fifths (42 per cent) of Quebecers are “satisfied” with the results of this election, while less than half (45 per cent) of Manitobans are “dissatisfied”. Similarly, more than two-fifths (41 per cent) of those under the age of 35 are “satisfied” and less than half (49 per cent) of those between the age of 45 and 55 are “dissatisfied”.

Chart - Overall, how satisfied are you with the results to this election?

In terms of trust in scientists, more Liberal voters have trust in them (82 per cent of Liberal voters compared to 42 per cent of Conservative voters). More males have trust in scientists (71 per cent of male voters compared to 66 per cent of female voters). Those with a university education trust scientists at a “high level” (82 per cent compared to 68 per cent on average).

Chart - How much trust do you have in the following? (Scientists)

Congratulations to our Prize Winners!

We would like to congratulate the winners of our most recent draws, all of whom won cash prizes by taking part in our surveys.

  • H. H. – $250 cash
  • T. M. – $250 cash
  • K. D. – $250 cash
  • W. V. – $250 cash

Frequently Asked Questions

Below are questions asked frequently by panel members. We hope these will help answer many of the questions you may have!

Q: How do I Sign-in to access the Member Panel?
A: Please visit and under “Panel Member Sign In” click First time user? Click here. Following, please create a new password and re-enter the new password.

Q: I am unable to connect to a survey?
A: At times, surges in network traffic will cause temporary delays for participants when trying to connect with our host server, preventing access to the survey or the next screen within. If possible, we suggest coming back at a later time to complete the survey.

Q: What are the incentives for completing surveys?
A: Incentives are regularly offered for the surveys we conduct, via lottery, or direct remuneration, in the form of cash or gift cards. Applicable incentives will be explicitly stated in our survey invitations.

Q: How can I update my personal information (i.e. mailing address, email address)
A:We have recently improved the Probit portal website, so that panel members can have more direct access to their accounts. This includes a feature to update your personal information including your mailing address and your email address. Please follow the steps below to update your personal information:

  • Visit and click on “Panel Member Sign In”
  • Enter your login credentials (if it’s your first time, click on “First time user? Click here” and fill out the necessary field. Use the same email address that is used when you receive survey invitations).
  • From there, you can update your personal information.

Probit: What We Do

The key principle of Probit‘s methodology that distinguishes our panel from others is that the Probit research panel is probability-based. This allows us to accurately project survey data to the total Canadian population versus non-probability opt-in online panels. For more on this subject, please click here.

A Friendly Reminder

Please make sure to add us to your email whitelist to ensure you receive all of our survey invitations. Keep your profile up to date! This will allow you to receive invitations to surveys that are most relevant to you. You can update your profile at anytime by visiting or calling Probit at 1.855.288.4932.


Do you have a question about surveys or research? Send us an email at [email protected]

Thank you for your participation; your continued input is essential towards improving Probit and presenting survey results. Be sure to follow us on Twitter, Facebook and LinkedIn for more survey results!

Copyright © 2019 Probit, Inc. Part of EKOS Research Associates