January 2015 Newsletter


January 2015, Issue: 6

January 2015 edition of the Probit newsletter

Dear member of the Probit research panel:

2015 promises to be an exciting year for Probit! While we continue to develop and carry out new studies, we would also like to share some of our recent results with you – our panel. As always, be on the lookout for survey invitations in the weeks ahead. Your invaluable input is necessary and deeply appreciated.

Your Views

In our recent Probit Panel Satisfaction Survey, you told us:

  • Over 75 per cent of panel members are satisfied with their Probit Panel experience
  • You are satisfied with the look and feel of the studies, the length of the studies, and the quality of the studies
  • The three most important elements to you are: the topic of the survey, the time needed to complete the survey, and the types of questions used in the survey
  • You joined the Probit Panel in order to have a voice and be heard on issues important to you
  • A little over 25 per cent of you like to complete our surveys on mobile phones and/or tablet devices, and are satisfied with the experience.

Finally, when it comes to this newsletter, you want to continue seeing the results of the surveys you participate in and we are happy to share those results with you when we can. You may find some of those results through our website as well as our social media channels on Facebook and Twitter. We also invite you to check out the results of some of our other projects at ekospolitics.com.

Upcoming Federal Election

2015 is an election year for the federal government in Canada and will surely grab headlines during the coming months. We wanted to share some results you — the Probit panel — gave us regarding elections here in Canada.

When asked whether you would support compulsory voting in Canada, the majority of you were in support of it (56 per cent) compared to those opposed (31 per cent).

Compulsary Voting

In a separate poll you were asked if you felt the current federal government would honour the scheduled election date of Oct. 19, 2015 or if you felt they may call an early election this spring, or even wait until 2016. Almost half of you (45 per cent) felt the scheduled election date would be honoured, compared to just over a quarter (27 per cent) who responded it would be sometime before then. Around one in 10 (11 per cent) answered it would be sometime after Oct., 2015.

Predicted Federal Election Date

Congratulations to our Prize Winners!

We would like to offer our congratulations to the winners of our most recent draws, all of whom won cash prizes by taking part in our surveys.

  • D. J. $500 cash
  • M. C. $500 cash
  • E. S. $250 cash

Probit: What We Do

The key principle of Probit‘s methodology that distinguishes our panel from others is that the Probit research panel is probability-based. This allows us to accurately project survey data to the total Canadian population versus non-probability opt-in online panels. For more on this subject, please click here.

A Friendly Reminder

In order to ensure our survey invitations reach your inbox please add us to your address book. Click here to view instructions on how to white list emails for several popular Internet Service Providers and email companies.

Keep your profile up to date! This will ensure you receive invitations to surveys that are most relevant to you. You can update your profile at anytime, by visiting us at probit.ca or call us at 1.855.288.4932.


Do you have a question about surveys or research? Or, do you have an idea for future articles and/or topics? We’d love to hear from you. Submit your questions/ideas here.

Thank you for your participation; your continued input is essential towards improving Probit and presenting survey results.

Copyright © 2015 Probit, Inc. Part of EKOS Research Associates