June 2020 Newsletter

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June 2020, Issue: 26

June 2020 edition of the Probit newsletter

Dear member of the Probit research panel:

Probit recently polled the newest members of our research panel about the extent to which a number of issues were revealed by the COVID-19 crisis. Panel members were also asked whether they believe Canada will be hit by a second wave of the virus in the fall. Here are the findings:


Your views

According to our recent poll, pluralities of our newest panel members believe “social class inequality” and “the value we place on the lives of elderly and disabled Canadians” have been revealed to a high extent by the COVID-19 crisis. In contrast, more than a third believe the “importance of the environment and climate change over carbon energy” has been revealed to a high extent.

Chart - To what extent do you believe the following problems have been revealed by the COVID-19 crisis?

When asked to what extent our newest panel members believe “social class inequality” has been revealed by the COVID-19 crisis, six in 10 (60 per cent) women believe it has been revealed to a high extent. In contrast, of those who believe it has been revealed to a moderate extent, fewer than half (44 per cent) are men. This closely reflects the sentiment of newest panel members by region, where a majority (65 per cent) of Albertans believe it has been revealed to a high extent and four in 10 (42 per cent) of Ontarians believe it has been revealed to a moderate extent.

Chart - To what extent do you believe the following problems have been revealed by the COVID-19 crisis? First, social class inequality.

Next, when asked to what extent our newest panel members believe “the value we place on the lives of elderly and disabled Canadians” has been revealed by the COVID-19 crisis, half (50 per cent) of cellphone users believe it has been revealed to a high extent. Meanwhile, of those who believe it has been revealed to a low extent, more than a quarter (27 per cent) are landline phone users. This closely reflects the sentiment of newest panel members by age and gender, where half (50 per cent) of females between the ages of 35 and 49 believe it has been revealed to a “high” extent and a third (30 per cent) of females between the age of 50 and over believe otherwise.

Chart - Next, the value we place on the lives of elderly and disabled Canadians.

Lastly, when asked to what extent our newest panel members believe “the relative importance of the environment and climate change over carbon energy” has been revealed by the COVID-19 crisis, a plurality (37 per cent) of Albertans believe this has been the case to a low extent. Similarly, a plurality (43 per cent) of Ontarians also believe it has been revealed to a high extent. This closely reflects the sentiment of newest panel members by vote intention, where more than half (55 per cent) of Conservative supporters believe it has been revealed to a low extent and half (52 per cent) of Liberal supporters believe the opposite.

Chart - Next, the relative importance of the environment and climate change over carbon energy.

When our newest panel members were asked whether they believe Canada will be hit by a second wave of the virus in the fall, six in 10 (58 per cent) Ontarians believe this will be the case, but it will not be as severe as the current wave. Those members are primarily 65 years of age or older (69 per cent compared to 47 per cent on average), with a college education (55 per cent compared to 47 per cent on average), and landline phone users (53 per cent compared to 47 per cent on average). More than half (55 per cent compared to 47 per cent on average) also reside in a rural area.

Chart - As you may know, many health experts believe the spread of COVID-19 is slowing in Canada. Do you believe Canada will be hit by a second wave of the virus in the fall?


Probit Mobile App

Probit Inc. is pleased to announce the launch of its mobile phone app, currently for the Android operating system, with iOS soon to follow. Our app will provide panel members with a simple all-in-one platform for completing our online surveys and managing their profiles in our database.

The Probit app was designed from the ground up with ease of use and functionality in mind. Our goals were to provide you – our panel members – with a simple solution for completing online surveys, updating personal information , and managing your password. Once downloaded and installed, you will find every available survey for which you have received an invitation in one central location. Simply flip through the list until you find the survey you wish to complete and tap to access it.

We invite you to install the app by heading over to Google Play, searching for “Probit Panel”, and installing it on your device. Please note the app is currently only available for mobile phones, but may launch for tablets and other mobile devices in the near future.


Congratulations to our Prize Winners!

We would like to congratulate the winners of our most recent draws, all of whom won cash prizes by taking part in our insurance survey.

  • T. W. – $250 cash
  • M. K. – $250 cash

Frequently Asked Questions

Below are questions asked frequently by panel members. We hope these will help answer many of the questions you may have!

Q: How do I Sign-in to access the Member Panel?
A: Please visit www.probit.ca and under “Panel Member Sign In” click First time user? Click here. Following, please create a new password and re-enter the new password.

Q: I am unable to connect to a survey?
A: At times, surges in network traffic will cause temporary delays for participants when trying to connect with our host server, preventing access to the survey or the next screen within. If possible, we suggest coming back at a later time to complete the survey.

Q: What are the incentives for completing surveys?
A: Incentives are regularly offered for the surveys we conduct, via lottery, or direct remuneration, in the form of cash or gift cards. Applicable incentives will be explicitly stated in our survey invitations.

Q: How can I update my personal information (i.e. mailing address, email address)
A:We have recently improved the Probit portal website, so that panel members can have more direct access to their accounts. This includes a feature to update your personal information including your mailing address and your email address. Please follow the steps below to update your personal information:

  • Visit www.probit.ca and click on “Panel Member Sign In”
  • Enter your login credentials (if it’s your first time, click on “First time user? Click here” and fill out the necessary field. Use the same email address that is used when you receive survey invitations).
  • From there, you can update your personal information.

Probit: What We Do

The key principle of Probit‘s methodology that distinguishes our panel from others is that the Probit research panel is probability-based. This allows us to accurately project survey data to the total Canadian population versus non-probability opt-in online panels. For more on this subject, please click here.


A Friendly Reminder

Please make sure to add us to your email whitelist to ensure you receive all of our survey invitations. Keep your profile up to date! This will allow you to receive invitations to surveys that are most relevant to you. You can update your profile at anytime by visiting probit.ca or calling Probit at 1.855.288.4932.


Questions?

Do you have a question about surveys or research? Send us an email at [email protected]


Thank you for your participation; your continued input is essential towards improving Probit and presenting survey results. Be sure to follow us on Twitter, Facebook and LinkedIn for more survey results!

Copyright © 2020 Probit, Inc. Part of EKOS Research Associates