March 2018 Newsletter


March 2018, Issue: 17

March 2018 edition of the Probit newsletter

Dear member of the Probit research panel:

While we continue to develop and carry out new studies, we would also like to share some of our recent results with you – our panel. As always, be on the lookout for survey invitations in the weeks ahead. Your valuable input is necessary and deeply appreciated.

Your views

According to a recent poll, 44 per cent of our newer panel members think Canada has become more open, while only 15 per cent think we have become more isolated.

Chart - Canada's Isolation in the Last Decade

However, when asked whether Canada should become more open, 39 per cent think so, and up to 20 per cent think Canada should become more isolated, indicating a decline in Canada’s openness.

Chart - Canada's Isolation in the Future

Turning to the United States, 34 per cent of our newer panel members think Canada is becoming less like the U.S., and up to 57 per cent think Canada should become less like the U.S.

Chart - Canada Like the United States Over the Last 10 Years
Chart - Canada Like the United States in the Future

When asked whether Canada should create its own “Canada First” policy analogous to Donald Trump’s “America First”, a majority (61 per cent) of newer panel members do not think so.

Chart - Canada First Policy

Be sure to follow us on Twitter and like us on Facebook, and visit to find recent developments.

Frequently Asked Questions

Below are questions asked frequently by panel members. We hope these will help answer many of the questions you may have!

Q: How do I Sign-in to access the Member Panel?
A: Please visit and under “Panel Member Sign In” click First time user? Click here. Following, please create a new password and re-enter the new password.

Q: I am unable to connect to a survey?
A: We suggest that you enter the URL (survey link) into the address bar of your browser, rather than into a search engine; given security requirements for the protection of survey data, our surveys will never appear in the search results produced.

Q: What are the incentives for completing surveys?
A: Incentives are regularly offered for the surveys we conduct, via lottery, or direct remuneration, in the form of cash or gift cards. Applicable incentives will be explicitly stated in our survey invitations.

Q: How can I update my personal information (i.e. mailing address, email address)
A:We have recently improved the Probit portal website, so that panel members can have more direct access to their accounts. This includes a feature to update your personal information including your mailing address and your email address. Please follow the steps below to update your personal information:

  • Visit and click on “Panel Member Sign In”
  • Enter your login credentials (if it’s your first time, click on “First time user? Click here” and fill out the necessary field. Use the same email address that is used when you receive survey invitations).
  • From there, you can update your personal information.

Probit: What We Do

The key principle of Probit‘s methodology that distinguishes our panel from others is that the Probit research panel is probability-based. This allows us to accurately project survey data to the total Canadian population versus non-probability opt-in online panels. For more on this subject, please click here.

A Friendly Reminder

Please make sure to add us to your email whitelist to ensure you receive all of our survey invitations. Keep your profile up to date! This will allow you to receive invitations to surveys that are most relevant to you. You can update your profile at anytime by visiting or calling Probit at 1.855.288.4932.


Do you have a question about surveys or research? Send us an email at [email protected]

Thank you for your participation; your continued input is essential towards improving Probit and presenting survey results. Be sure to follow us on Twitter, Facebook and LinkedIn for more survey results!

Copyright © 2018 Probit, Inc. Part of EKOS Research Associates