March 2019 Newsletter


March 2019, Issue: 21

March 2019 edition of the Probit newsletter

Dear member of the Probit research panel:

While we continue to develop and carry out new studies, we would also like to share some of our recent results with you – our panel. As always, be on the lookout for survey invitations in the weeks ahead. Your valuable input is necessary and deeply appreciated.

Your views

According to a recent poll, half (50 per cent) of our new panel members consider themselves to be middle class, and as much as a third (33 per cent) as working class.

Chart - Self-rated Social Class

When asked about attitudes toward globalization, less than a third (29 per cent) of our new panel members remain optimistic compared to 20 years ago, while more than half (52 per cent) were optimistic 20 years ago.

Chart - Globalization Attitude

The majority of our new panel members agree the extreme and growing concentration of wealth at very top is responsible for our current political, social, and economic problems, while only 23 per cent disagree.

Chart - Perceived impacts of growing inequality

When asked whether our new panel members support or oppose taxing all income over $1 million at 70 per cent, more than half (58 per cent) support such a tax measure, while 31 per cent oppose it. Likewise, a majority (77 per cent) support a two per cent wealth tax on all personal assets over $50 million and a three per cent wealth tax on all personal assets over $1 billion. Sixteen per cent oppose it.

Chart - Support for new tax measures

Panel Questions

The next two questions were selected from those posed by members of our panel in our last omnibus survey and we are happy to share the results with you here:

Chart - Omnibus Panel Questions

Thank you again for your submissions and we look forward to reading more of them in our future omnibus surveys!

Congratulations to our Prize Winners!

We would like to congratulate the winners of our most recent draws, all of whom won cash prizes by taking part in our surveys.

  • Anonymous – $100 cash
  • Anonymous – $300 cash

Frequently Asked Questions

Below are questions asked frequently by panel members. We hope these will help answer many of the questions you may have!

Q: How do I Sign-in to access the Member Panel?
A: Please visit and under “Panel Member Sign In” click First time user? Click here. Following, please create a new password and re-enter the new password.

Q: I am unable to connect to a survey?
A: We suggest that you enter the URL (survey link) into the address bar of your browser, rather than into a search engine; given security requirements for the protection of survey data, our surveys will never appear in the search results produced.

Q: What are the incentives for completing surveys?
A: Incentives are regularly offered for the surveys we conduct, via lottery, or direct remuneration, in the form of cash or gift cards. Applicable incentives will be explicitly stated in our survey invitations.

Q: How can I update my personal information (i.e. mailing address, email address)
A:We have recently improved the Probit portal website, so that panel members can have more direct access to their accounts. This includes a feature to update your personal information including your mailing address and your email address. Please follow the steps below to update your personal information:

  • Visit and click on “Panel Member Sign In”
  • Enter your login credentials (if it’s your first time, click on “First time user? Click here” and fill out the necessary field. Use the same email address that is used when you receive survey invitations).
  • From there, you can update your personal information.

Probit: What We Do

The key principle of Probit‘s methodology that distinguishes our panel from others is that the Probit research panel is probability-based. This allows us to accurately project survey data to the total Canadian population versus non-probability opt-in online panels. For more on this subject, please click here.

A Friendly Reminder

Please make sure to add us to your email whitelist to ensure you receive all of our survey invitations. Keep your profile up to date! This will allow you to receive invitations to surveys that are most relevant to you. You can update your profile at anytime by visiting or calling Probit at 1.855.288.4932.


Do you have a question about surveys or research? Send us an email at [email protected]

Thank you for your participation; your continued input is essential towards improving Probit and presenting survey results. Be sure to follow us on Twitter, Facebook and LinkedIn for more survey results!

Copyright © 2019 Probit, Inc. Part of EKOS Research Associates