September 2016 Newsletter


September 2016, Issue: 12

September 2016 edition of the Probit newsletter

Dear member of the Probit research panel:

While we continue to develop and carry out new studies, we would also like to share some of our recent results with you – our panel. As always, be on the lookout for survey invitations in the weeks ahead. Your valuable input is necessary and deeply appreciated.

Your views

The Canadian House of Commons recently passed a bill tabled by late Liberal MP Mauril Bélanger to change the third line of “O Canada” from “in all thy sons command” to the gender neutral “in all of us command”. When asked about our anthem’s new lyrics in a survey conducted this August, our research panel was split nearly even on the subject, with 48% who are opposed and 47% in support of the change.

O Canada Lyric Change Chart

Panelists were later invited to select the greatest Canadian figure within six separate fields. Included below are the top three results of each.

Canadas Greatest Chart

When asked how panel members would vote using the “Alternative Vote” system, the Liberal Party led each round, followed by the Conservative Party and then the New Democratic Party. For the ninth round, the Conservatives and NDP were pretty close with 26 per cent and 24 per cent respectively. On the final round, there was a sharp increase of the Liberal vote (71 per cent) with not much change for the Conservatives (29 per cent).

Alternative Vote Chart

Be sure to follow us on social media at @ProbitInc on Twitter and like us on Facebook to find results of surveys you’ve participated in among other interesting content!

Congratulations to our Prize Winners!

We would like to offer our congratulations to the winners of our most recent draws, all of whom won cash prizes by taking part in our surveys.

  • W. O. ON – $500 cash
  • N. P. QC – $500 cash

Frequently Asked Questions

Below are questions asked frequently by panel members. We hope these will help answer many of the questions you may have!

Q: How do I Sign-in to access the Member Panel?
A: Please visit and under “Panel Member Sign In” click First time user? Click here. Following, please create a new password and re-enter the new password.

Q: I am unable to connect to a survey?
A: We suggest that you enter the URL (survey link) into the address bar of your browser, rather than into a search engine; given security requirements for the protection of survey data, our surveys will never appear in the search results produced.

Q: What are the incentives for completing surveys?
A: Incentives are regularly offered for the surveys we conduct, via lottery, or direct remuneration, in the form of cash or gift cards. Applicable incentives will be explicitly stated in our survey invitations.

Probit: What We Do

The key principle of Probit‘s methodology that distinguishes our panel from others is that the Probit research panel is probability-based. This allows us to accurately project survey data to the total Canadian population versus non-probability opt-in online panels. For more on this subject, please click here.

A Friendly Reminder

Please make sure to add us to your email whitelist to ensure you receive all of our survey invitations. Keep your profile up to date! This will ensure you receive invitations to surveys that are most relevant to you. You can update your profile at anytime by visiting or calling Probit at 1.855.288.4932.


Do you have a question about surveys or research? Send us an email at [email protected]

Thank you for your participation; your continued input is essential towards improving Probit and presenting survey results. Be sure to follow us on Twitter, Facebook and LinkedIn for more survey results!

Copyright © 2016 Probit, Inc. Part of EKOS Research Associates