September 2017 Newsletter


September 2017, Issue: 15

September 2017 edition of the Probit newsletter

Dear member of the Probit research panel:

While we continue to develop and carry out new studies, we would also like to share some of our recent results with you – our panel. As always, be on the lookout for survey invitations in the weeks ahead. Your valuable input is necessary and deeply appreciated.

Your views

In keeping with the results of our last newsletter, our newer panel members recently expressed a similarly pessimistic outlook on the Canadian economy. In a recent poll, 17 per cent of our newer contributors felt they had moved ahead financially over the last year, less than half of the 39 per cent who felt they had fallen behind. This closely reflects the sentiment of the 38 per cent who felt they had fallen behind over the last five years and the quarter who felt they had moved ahead.

Chart - Financial Situation over the last years

When asked about their future prospects, attitudes were similarly negative. Twenty-three per cent of our newer panel members felt their financial situation would improve over the next year, while 34 per cent predicted some improvement over the next five.

Chart - Financial Situation over the next years

Turning south, our newer panel members felt the U.S. economy was heading in more or less the same direction as Canada’s. Forty per cent felt the Canadian economy is in a state of growth, while 37 per cent said the same of the American economy.

Looking ahead two years, however, our newer panel members predicted the Canadian economy would fare better than that of the U.S. Forty-five per cent believe the Canadian economy will be in a state of growth, while only 28 per cent think the U.S. economy – our most critical trading partner – will be in a state of economic growth.

Chart - Canadian & United States Economy

Further to their impressions of the United States, when asked about current U.S. leadership, 12 per cent offered a positive appraisal of Donald Trump’s performance as president, while 85 per cent disapprove of the way he is handling his position.

Chart - Trump approval rating

Be sure to follow us on social media at @ProbitInc on Twitter and like us on Facebook to find results of surveys you have participated in among other interesting content!

Congratulations to our Prize Winners!

We would like to congratulate the winners of our most recent draws, all of whom won cash prizes by taking part in our surveys.

  • K. S. – $250 cash
  • E. G. – $250 cash
  • L. C. – $250 cash
  • D. C. – $250 cash

Frequently Asked Questions

Below are questions asked frequently by panel members. We hope these will help answer many of the questions you may have!

Q: How do I Sign-in to access the Member Panel?
A: Please visit and under “Panel Member Sign In” click First time user? Click here. Following, please create a new password and re-enter the new password.

Q: I am unable to connect to a survey?
A: We suggest that you enter the URL (survey link) into the address bar of your browser, rather than into a search engine; given security requirements for the protection of survey data, our surveys will never appear in the search results produced.

Q: What are the incentives for completing surveys?
A: Incentives are regularly offered for the surveys we conduct, via lottery, or direct remuneration, in the form of cash or gift cards. Applicable incentives will be explicitly stated in our survey invitations.

Q: How can I update my personal information (i.e. mailing address, email address)
A:We have recently improved the Probit portal website, so that panel members can have more direct access to their accounts. This includes a feature to update your personal information including your mailing address and your email address. Please follow the steps below to update your personal information:

  • Visit and click on “Panel Member Sign In”
  • Enter your login credentials (if it’s your first time, click on “First time user? Click here” and fill out the necessary field. Use the same email address that is used when you receive survey invitations).
  • From there, you can update your personal information.

Probit: What We Do

The key principle of Probit‘s methodology that distinguishes our panel from others is that the Probit research panel is probability-based. This allows us to accurately project survey data to the total Canadian population versus non-probability opt-in online panels. For more on this subject, please click here.

A Friendly Reminder

Please make sure to add us to your email whitelist to ensure you receive all of our survey invitations. Keep your profile up to date! This will allow you to receive invitations to surveys that are most relevant to you. You can update your profile at anytime by visiting or calling Probit at 1.855.288.4932.


Do you have a question about surveys or research? Send us an email at [email protected]

Thank you for your participation; your continued input is essential towards improving Probit and presenting survey results. Be sure to follow us on Twitter, Facebook and LinkedIn for more survey results!

Copyright © 2017 Probit, Inc. Part of EKOS Research Associates