Probability Based Panels


Our panels are probability-based; where all members are recruited via random digit dial (RDD) methodology. The fundamental requirement of this methodology is that every member of the population has an equal and known chance of being invited to join the panel and later (once they are members of the panel) of being invited to do a survey. This methodology offers the most efficient and effective way to collect data that can be accurately projected to the total Canadian population and support scientific testing and error estimate.